A busy organic salon in Seattle, EVOLVE’s owner was ready to mature her business. She knew that due to construction she would need to move her salon in the next three years.
In order to determine the best way for EVOLVE to grow, Social Change Studios developed a five year strategic plan and conducted market research to help her decide where to invest her time and money.
As a result of our work, EVOLVE was able to identify a way to double the income the business was generating and prepare the salon for to move to a new space. We also developed a business plan and several iterations that could be used when applying for a new lease and financing.
Social Change Studios also supported EVOLVE in the transition to their new business model by developing a transition plan which included facilitating a hiring process and supporting existing staff with the salon’s transition.
Social Change Studios provided EVOLVE organic salon with a redesign of their branding in order to target the growing market for organic lifestyle customers in the Seattle area. Rebranding included a new website that was focused on easy booking for customers and showcasing the salon’s art gallery and boutique.
An important part of the rebranded Search Engine Optimization working to bring the salon to the first page of Google’s results for “organic salon Seattle” and to determine what would be the best advertising stream to bring new clients to the salon.
Photographs with natural and elegant sets were designed to reinforce the boutique’s branding.
Social media accounts on facebook and instagram were developed in order to showcase the work of the salon’s stylists, provide tips and tricks for hair care and organic living.