We now have all the facts we need to know that human consumption of gasoline is a major contributor to climate change. Yet Americans still aren’t changing their habits. How can we get consumers to reduce their gasoline use? This is the main question that Coltura, a Seattle based social change and arts organization has partnered with Social Change Studios to tackle.

Together, we’ve utilized design and social change research methods to develop creative social change methods. Throughout the next five years, Coltura will implement and test these methods as a part of their pilot project to bring about an end to the gasoline era.